Dr. Ted Hayduk

Ted Hayduk is an Assistant Professor at NYU’s Tisch Institute for Global Sport. His research focuses on the marketing and management of technology startups in sport and entertainment. He also studies the formation and development of sport-technology ecosystems. He is the co-editor of Statistical Modeling and Sports Business Analytics (Routledge, 2020). He has helped produce a number of white papers alongside FOX Sports, and consults with startups in the NYC area as it relates to marketing, consumer behavior, and strategy. His scholarly research has been published in a number of leading journals, including Journal of Sport Management, Journal of Sport Economics, Sport Marketing Quarterly, and International Journal of Entrepreneurship and Management.