Professor Bob Heere

Bob Heere, PhD. is the Director of Sport Management at the University of North Texas (UNT) at Frisco, TX. Originally from the Netherlands, Heere served as President of the NASSM and was the Director of the Sport Management PhD program at the University of South Carolina. PhD. prior to coming to Texas. He directs both the BBA and MBA concentrations in Sport Entertainment Management at the University of North Texas (UNT) at Frisco, TX. Dr. Heere's research focuses on the sense of community and social identity fostered by sport around the world, and his specialties include community formation, brand development, social identity measurement, and international strategies. Dr. Heere is a Managing Partner and Shareholder with World Soccer Holdings (WSH), which has a minority ownership interest in MVV Maastricht, a Dutch professional soccer team.